digital writing

In-character Tweet Narrative from ABC

Got this link through the SmartBrief on Social Media email to which I subscribe...

ABC is using twitter to keep the narrative for Castle, their mid-season murder mystery about a writer and a detective, going during the summer tv hiatus. I haven't watched the show, as I thought the promos looked terrible like a bad pseudo-USA Network quirky crimedy [crime + comedy], but it's interesting to see corporate/mainstream appropriation of twitter for a narrative space.

Full text below

Syndicate content